Integrated Marketing Campaigns
I've worked closely with designers and stakeholders to execute social media campaigns with high engagement.
What's your skincare personality?
Instagram post
8 self-care ideas for summerAh, self-care! The concept of caring for one’s self as a radical act comes from Audre Lorde’s essay collection, A Burst of Light. In more recent years, self-care has become increasingly discussed as the philosophy of caring for our physical, emotional, and social health.
Now, I’ve written a lot about skincare as self-care—but that’s actually not the focus of this post! That's the beauty of self-care: how you practice is totally your choice. Daily self-care rituals are sustainable when they’re easy and free (or at least low-cost). Here are some accessible self-care tips to inspire a transformation in your day-to-day life.
The two finger rule for sunscreenInstagram postBrand Copywriting
Writing is one thing, but helping new writers align their specific voice with brand values is another. I can do both! I've written brand value propositions, style guides, and product copy for brands like Elysium Health and Curology. As an editor, I leverage my background in writing instruction and publishing to help writers of all experience levels.
Healthy Aging Starter Pack
SEO-Driven Content
My blogs and guides for Curology reach millions of readers—and 1.9 out of every 100 of them becomes a Curology customer.
Marketing and Communications Emails
I've mastered the art of clickbait, improving email open rates for Elysium Health by 5-12%. Click the images below to view full versions of emails.
Paid Social Video
I helped establish Agency as an award-winning brand in its first year by applying my knowledge of screenwriting and storytelling to disrupt the scroll.
Direct Mail
There's no form of writing I wouldn't try, and no writing challenge too tough. (Years of learning how to write sestinas will do that to you.)
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The coolest thing I've done so far: work with stakeholders and designers to write a "hugpack" poem for a direct mail campaign, which drove a 1.37% lift in retention over 30 days. Now, it's part of Curology's evergreen retention efforts.
